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Watch Rankings
The Definitive Watch Brand Rankings
Last Updated: February 15, 2023
  • The Rankings
    • View The Rankings
    • Rankings In Progress
    • Rankings Change Log
  • Watch Buying Guide
  • Most Iconic Watches
  • Articles
    • Analysis: The Most Elegant and Versatile Day-Date Entry Luxury Watch
    • eBay Introduces Free “Authenticity Guarantee” On All Watches Sold for $2,000 or More in the US
    • Michael Jordan’s Watch Collection
    • Ronaldo Wears The Most Expensive Rolex Retail Watch the GMT Master II “Ice” Ref. 116769TBR
    • New Deep Dive World Record by Omega Seamaster Planet Ocean Ultra Deep Professional
    • Baselworld 2019, tourbillons by Greubel Forsey and H. Moser & Cie
    • SIHH 2019 Highlights – Greubel Forsey, F.P. Journe, Audemars Piguet, A. Lange & Sohne, Hermès
    • more…
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Know the essentials of how watch brands compare to each other.

The Rankings

Watch brands ranked in a pecking order hierarchy from Entry level to Ultra Luxury based on their typical price point, quality and exclusivity delineating between Swiss and non-Swiss brands

Watch Buying Guide

Buying a watch today is serves two purposes, first is for time telling and second as a fashion statement and not necessarily in that order. Read our guide to help get you started.

Most Iconic Watches

These time pieces are iconic because they are recognized as quality watches and admired by those in the know. Many introduced significant milestones that changed how watches are made.



 
Featured: VACHERON CONSTANTIN Overseas Blue Dial Automatic Men's Chronograph Watch

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Latest Articles

Analysis: The Most Elegant and Versatile Day-Date Entry Luxury Watch

eBay Introduces Free “Authenticity Guarantee” On All Watches Sold for $2,000 or More in the US

Michael Jordan’s Watch Collection

Ronaldo Wears The Most Expensive Rolex Retail Watch the GMT Master II “Ice” Ref. 116769TBR

New Deep Dive World Record by Omega Seamaster Planet Ocean Ultra Deep Professional

Baselworld 2019, tourbillons by Greubel Forsey and H. Moser & Cie

SIHH 2019 Highlights – Greubel Forsey, F.P. Journe, Audemars Piguet, A. Lange & Sohne, Hermès

Jaeger-LeCoultre Master Grande Tradition Gyrotourbillon Westminster Perpetual

Nordgreen Watch Review – Hands On

Are there any luxury watches around $200?

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  • The Rankings
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  • Rankings Page Top
  • Ultra Luxury Watches - 5 Stars
  • High-End Luxury Watches - 4 Stars
  • Luxury Watches - 3 Stars
  • Basic Luxury Watches - 2 Stars
  • Entry Luxury Watches - 1 Star
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