The FAQs will clarify some of the questions that arise from ranking watch makers.  Undoubtedly some will be surprised and some disappointed to see their watch ranked lower than where they thought it would be.  On to some of the questions:

First of all a movement is referred to a watch’s motor that makes it function (gears, springs, circuitry, etc).  An in-house movement is defined as a movement that is built by the same brand that sells it as opposed to using an external 3rd party movement.   It is also worth mentioning that using an in-house movement is generally desirable over using 3rd party movements because it strengthens the brand’s sophistication and capabilities.

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Watch-Rankings.com analyzes the watch brands by researching the brand’s website, history, heritage and product catalog.  We research industry journals and blogs, consider where the watches are sold, read reviews and feedback on websites like Amazon or various internet boards.

We also factor in resale value on eBay or Chrono24. We take note of brands that attend and produce innovations at watch shows such as Baselworld.

We rank on a combination of the following criteria:

  • Typical price point
  • Quality
  • Craftsmanship
  • Brand heritage
  • Innovation
  • Exclusivity
  • Materials
  • Serviceability

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As our watch ranking indicates Patek Philippe is in a whole different category when compared to Rolex.  While Rolex is the most well known watch brand in the world, Patek Philippe is at a whole different level of sophistication and class.


Rolex is great because it makes everything in its watches in-house and at the highest level of quality.  They achieved remarkable quality levels even though they mass produce watches.  They build a great product and were very successful to market their brand name worldwide.


Patek Philippe also makes its parts in-house, but they go the above and beyond.  Patek Philippe’s watches are much more refined in terms of detail in the movement and in complications.


For example they polish every part in their movement whether it is visible or not.  Also, they’ve kept records of every watch they made and as a result are the only manufacturer who can restore any of thir watches – even those dating as far back as 1839.  With a Patek Philippe you know you’re getting the finest possible craftsmanship.


While everyone in the world knows about Rolex only those with some horological knowledge know about Patek Philippe.



  • Thanks for the comment. The only issue with Patek and why they are not in the Ultra Luxury category is that they make so many pieces which results in a lack of exclusivity. If you look at their website, there are so many watches to pick from. If you have $250K to spend, you have to make that “touch” decision on going with a custom Ultra Luxury watch that most people never heard about or buy a “me too” watch as a Patek. Tough decision!

  • If you look at the website, yes, but try actually buying the model you want. Unless you’re, like, the Pope or something, good luck.

  • If you want a rare model yes, you need to be loaded and special. But, Patek makes a lot of models and for the most part if you have $50K you can buy one on Amazon.com or other online retailers. Most people won’t know a) what a Patek is and b) how much it cost and c) not know if it cost $50K or $500K.

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    While Patek Philippe has some of the most expensive watches in the world the brand fails in the exclusivity category.  Even though Patek Philippe has some of the most, perhaps the most rare, distinguished and desirable time pieces they also mass-manufacture many time pieces which knocks them one level below makers that have full lines of rare watches

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