How does analyze and categorize the Watch Brands? analyzes the watch brands by researching the brand’s website, history, heritage and product catalog.  We research industry journals and blogs, consider where the watches are sold, read reviews and feedback on websites like Amazon or various internet boards.

We also factor in resale value on eBay or Chrono24. We take note of brands that attend and produce innovations at watch shows such as Baselworld.

We rank on a combination of the following criteria:

  • Typical price point
  • Quality
  • Craftsmanship
  • Brand heritage
  • Innovation
  • Exclusivity
  • Materials
  • Serviceability

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