The following list contains 689 watch brands ranked in a pecking order hierarchy from Entry level to Ultra Luxury based on their typical price point, quality and exclusivity delineating between Swiss and non-Swiss brands:
Category | Luxury Stars | Typical Price Point | |
Ultra Luxury Watches | >$40,000 | ||
High-End Luxury Watches | $10,000 - $40,000 | ||
Luxury Watches | $5,000 - $10,000 | ||
Basic Luxury Watches | $1,500 - $5,000 | ||
Entry Luxury Watches | $500-$1,500 | ||
Watches | < $500 |
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See our FAQs on why certain watch brands are placed in a particular category. If a watch brand does not have a hyperlink it is because the brand is not in business anymore. In addition, watch brands that stand out within their respective category are decorated by the red heart symbol:
Last updated February 26, 2024 - view the change log here and if the watch brand you're looking for is not ranked then check the rankings in progress here.
Ultra Luxury Watches (Swiss)
- A. Favre & Fils
- AkriviA
- Andersen Geneve
- Andreas Strehler
- Antoine Martin
- Antoine Preziuso
- Breva
- Bovet
- Cabestan
- Cecil Purnell
- Christophe Claret
- Cyrus
- David Candaux
- De Bethune
- Dominique Renaud
- F.P. Journe
- Greubel Forsey
- H. Moser & Cie
- HD3
- Hedera
- Jean Dunand
- julien Coudray 1518
- Kari Voutilainen
- Kerbedanz
- Laurent Ferrier
- Louis Moinet
- Ludovic Ballouard
- Maîtres du Temps
- Manufacture Royale
- MB&F (Maximilian Büsser and friends)
- MCT (Manufacture Contemporaire du Temps)
- Ollivier Savéo
- Pagès
- Philippe Dufour
- Rebellion
- Richard Mille
- Romain Gauthier
- Rudis Sylva
- Sarpaneva
- Singer Reimagined
- Thomas Prescher
- Urwerk
- Vianney-Halter
- Voutilainen
Ultra Luxury Watches (Other Countries)
- 4N (France)
- Atelier de Chronométrie (Spain)
- Ateliers deMonaco (origins: Monaco) (Japan) (CITIZEN Group)
- Bexei (Hungary)
- Christiaan Van der Klaauw (Netherlands)
- Emmanuel Bouchet (UK)
- Ferdinand Berthoud (France)
- George Daniels (UK)
- Graff Diamonds (UK)
- Grieb & Benzinger (Germany)
- Grönefeld (Netherlands)
- Hajime Asaoka (Japan)
- Haldimann (Germany)
- Jacob & Co (USA)
- Konstantin Chaykin (Russia)
- Lang & Heyne (Germany)
- L.Leroy (Spain) (origins: France) (Festina Group)
- Masahiro Kikuno (Japan)
- McGonigle (Ireland)
- Molnar Fabry (Slovakia)
- R.W. Smith (UK)
Ultra Luxury Watches Attributes:
- > $40,000
- Superb Heritage/Pedigree
- Exclusivity (Limited Quantities)
- May not have the best resale value
- Small niche boutiques (Independents)
- Impeccable Handmade Craftsmanship
- Brand recognition in horology circles
- Complex Automatic In-House Movements
- Precious Metals and Stones
- Sapphire Crystal
High-End Luxury Watches (Swiss)
- A. Lange & Söhne (origins: Germany) (Richemont Group)
- Audemars Piguet
- Armin Strom
- Blancpain (Swatch Group)
- Breguet (origins: France) (Swatch Group)
- Czapek
- De Grisogono
- deLaCour
- DeLaneau
- Dewitt
- Fabergé
- Franc Vila
- Franck Muller (Franck Muller Group)
- Gerald Genta
- Girard-Perregaux (Sowind Group SA)
- Glashütte Original (origins: Germany) (Swatch Group)
- Guy Ellia
- Harry Winston (origins: USA) (Swatch Group)
- Hautlence
- HYT
- Jaeger LeCoultre (Richemont Group)
- Jaquet Droz (Swatch Group)
- Leinfelder (Germany)
- Lehmann (Germany)
- Léon Hatot (Swatch Group)
- Parmigiani
- Patek Philippe
- Paul Gerber
- Piaget (Richemont Group)
- Pierre DeRoche
- Pierre Kunz (Franck Muller Group)
- Ressence
- Roger Dubuis (Richemont Group)
- Romain Jérôme
- Speake-Marin
- Ulysse Nardin (Sowind Group SA)
- Vacheron Constantin (Richemont Group)
- Valbray
- Van Cleef & Arpel (origins: France) (Richemont Group)
High-End Luxury Watches (Other countries)
- Backes & Strauss (Germany, UK)
- Benzinger (Germany)
- CVSTOS (Russia)
- Daniel Roth (France) (origins: Switzerland) (LVMH Louis Vuitton Moët Hennessy)
- DEVON (USA)
- Halda (Sweden)
- Hublot (France) (origins: Switzerland) (LVMH Louis Vuitton Moët Hennessy)
- Keaton Myrick (USA)
- Moritz Grossmann (Germany)
- Peter Roberts (UK)
- Robert Loomes (UK)
- Rolf Lang (Germany)
- Urban Jürgensen (Denmark)
High-End Luxury Watches Attributes
- $10,000 - $40,000
- Superb Heritage/Pedigree
- High resale values
- High Quantities (on most pieces)
- May have famous very expensive rare pieces
- Brand recognition by greater public
- Complex Quality Automatic Movements, most In-House
- Impeccable Craftsmanship, often Handmade
- Precious Metals and Stones
- Sapphire Crystal
Luxury Watches (Swiss)
- ArtyA
- Angelus
- Breitling
- Bueche-Girod
- Carl F. Bucherer
- Cartier (origins: France) (Richemont Group)
- Century
- Chopard
- Chronoswiss (origins: Germany)
- Clerc
- Corum
- Cuervo Y Sobrinos (origins: Cuba)
- DuBois et fils
- Franck Dubarry
- Fiona Krüger
- Graham (origins: UK)
- Gübelin
- IWC Schaffhausen (Richemont Group)
- Jaerman & Stübi
- Martin Braun (origins: Germany) (Franck Muller Group)
- ochs und junior
- Montblanc (origins: Germany) (Richemont Group)
- Omega (Swatch Group)
- Panerai (origins: Italy) (Richemont Group)
- Quinting
- Revelation
- Rolex
- Rodolphe (Franck Muller Group)
- Sarcar
- Strom (Daniel)
- Universal Genève before 1989
- Vulcain
Luxury Watches (Other countries)
- Alf Lie (Norway)
- Anonimo Firenze (Italy)
- Arnold & Son (origins: UK) (Japan) (CITIZEN Group)
- Boucheron (France) (Kering)
- Bremont (UK)
- Bulgari (France) (origins: Italy) (LVMH Louis Vuitton Moët Hennessy)
- Campanola (Japan) (CITIZEN Group)
- Chanel (France)
- Credor (Japan) (Seiko Group)
- D. Dornblüth (Germany)
- David Webb (USA)
- Dior (France) (LVMH Louis Vuitton Moët Hennessy)
- Erwin Sattler (Germany)
- Favre-Leuba (India)(origins: Switzerland) Titan Company Limited
- Garrick (UK)
- Grand Seiko (Japan) (Seiko Group)
- Gos (Gustafsson & Sjögren)(Sweden)
- Habring / Habring2 (Austria)
- Jörg Schauer (Germany)
- Linde Werdelin (Denmark)
- Perrelet (origins: Switzerland) (Festina Group)
- Pita Barcelona (Spain)
- Qeelin (France) (Kering)
- RGM (Roland G. Murphy) (USA)
- Tiffany (USA)
- Thomas Ninchritz (Germany)
- Yeslam (Saudi Arabia)
- Zenith (France) (origins: Switzerland) (LVMH Louis Vuitton Moët Hennessy)
Luxury Watches Attributes
- $5,000 - $10,000
- Respected Heritage/Pedigree
- High resale values
- Mass Production, some rare pieces
- Quality Automatic Movements, some In-House
- Great Craftsmanship
- Some Precious Metals and Stones
- Sapphire Crystal
Basic Luxury Watches (Swiss)
- A. Manzoni & Fils
- Armand Nicolet
- Arola Alfred Rochat & Fils
- Audaceone
- Ball (origins: USA)
- Baume & Mercier (Richemont Group)
- Barthelay (origins: France) (Franck Muller Group)
- Bedat & Co
- Brellum
- Carl Suchy & Söhne
- Charriol
- Claude Meylan
- d.freemont
- Doxa
- Dubey & Schaldenbrand
- Eberhard & Co.
- Enicar (1914 to 1987)
- Ernst Benz
- European Company Watch (ECW) (Franck Muller Group)
- Fortis
- Greco Genève
- Horage
- Hysek
- JeanRichard
- Kelek Theorein (wiki link)
- Lemania (wiki link)
- Leonidas (now Tag Heuer)
- Longines (Swatch Group)
- Maurice de Mauriac
- Maurice Lacroix
- Mauron Musy
- Magellan
- Michel Jordi
- Milus
- Minerva (Richemont Group)
- MIH
- Nivada (pre-1985)
- Oris
- Paul Picot
- Rado (Swatch Group)
- Snyper
- Tudor (Rolex SA)
- Union Glashütte/Sa (origins: Germany) (Swatch Group)
- Vaucher
- Vogard
- Waltham (origins: USA)
- Wyler
- Zeno-Watch
- ZRC
Basic Luxury Watches (Other countries)
- Alain Silberstein (France)
- Alexander Shorokhoff (Germany)
- Alpina (origins: Switzerland) (Japan) (CITIZEN Group)
- Askania (Germany)
- Auricoste (France)
- Azimuth (Singapore)
- Bell & Ross (France)
- Bunz (Germany)
- BRM Bernard Richards Manufacture (France)
- C.H. Wolf (Germany)
- Cavenago (Italy)
- Chaumet (France) (LVMH Louis Vuitton Moët Hennessy)
- Churpfälzische Uhrenmanufaktur (Germany)
- Concord (USA)(origins: Switzerland)(Movado Group)
- Damasko (Germany)
- David Yurman (USA)
- Dodane (France)
- E. Howard & Co (USA)(Wiki)
- Ebel (USA)(origins: Switzerland)(Movado Group)
- Eterna (Hong Kong) (origins: Switzerland) (Citychamp Watch & Jewellery Group Limited)
- Fred (France) (LVMH Louis Vuitton Moët Hennessy)
- Frédérique Constant (origins: Switzerland) (Japan) CITIZEN Group)
- Gallet (USA)
- Gruppo Ardito (Italy)
- Holthinrichs (Germany)
- Jacques Etoile (Germany)
- JS Watch Co (Iceland)
- Itay Noy (Israel)
- Hanhart (Germany)
- Hermès (France)
- Jean Marcel (Germany)
- Jules Jürgensen (Denmark) 1740 to 1957
- Junghans (Germany)
- Juvenia (origins: Switzerland) (Hong Kong) (Asia Commercial Holdings Ltd.)
- Ketelaars (Netherlands)
- Kobold (USA)
- Kurono (Japan)
- L. Kendall (Italy) (U-Boat Group)
- Lancashire Watch Company (UK) 1889 to 1910 (Wiki)
- Louis Vuitton (France) (LVMH Louis Vuitton Moët Hennessy)
- MeisterSinger (Germany)
- Meridian (UK)
- Minase (Japan)
- Mühle Glashütte (Germany)
- Nebula (India) (Titan Company Limited)
- NIALL (USA)
- Nicholas Hacko (Australia)
- Nienaber Bünde (Germany)
- Nivrel (Germany)
- Nomos Glashütte (Germany)
- Oak & Oscar (USA)
- Oscar Waldan (USA)
- Porsche Design (Germany)
- Prim (Manufacture 1949) (manufacturer Elton hodinářská) (Czechia)
- Ralph Tech (France)
- Raidillon (Belgium)
- Schaumburg Watch (Germany)
- Schofield (UK)
- Schon Horology (USA)
- Sinn (Germany)
- Sjöö Sandström (Sweden)
- Tag Heuer (France) (origins: Switzerland) (LVMH Louis Vuitton Moët Hennessy)
- Tellus (France)
- Tockr (USA)
- Tourby (Germany)
- Tutima Glashütte/Sa (Germany)
- U-Boat (Italy)
- Universal Genève since 1989 (Hong Kong)(origins: Switzerland) (Stelux Holdings International, Ltd.)
- Ventura (Germany, Mentzel & Goldammer GbR)
- Vintage VDB (Germany)
- Visconti (Italy)
- Zannetti (Italy)
Basic Luxury Watches Attributes
- $1,500 - $5,000
- Average Heritage/Pedigree
- Mass Production
- Good Automatic Movements, frequently ETA
- Good Craftsmanship
- Occasionally use Precious Metals and Stones
- Sapphire Crystal
Entry Luxury Watches (Swiss)
- Albert Riele (R2 Trade AG)
- Atlantic
- Aviator (origins: Russia)
- Auguste Reymond
- B Swiss (Carl F. Bucherer AG)
- Bergstern (R2 Trade AG)
- Bernhard H. Mayer
- Bomberg
- Buran (origins: Russia)
- Catena
- Certina (Swatch Group)
- Christian Jacques
- Claude Bernard
- Clebar
- Coinwatch
- Cortébert (Wiki link)
- Direnzo
- Edox
- Epos
- Etien (Singapore)
- Formex
- Gevril
- GV2
- Hamilton (origins: USA) (Swatch Group)
- Kazimon (origins: Germany)
- Lanco (Langendorf Watch Company SA)
- Louis Erard
- Lucien Piccard (1923 to 2010) (Wiki link)
- Marvin
- Mathey-Tissot
- Mido (Swatch Group)
- Philip Zepter (Zepter Group)
- Philip Morris
- Raymond Weil
- Revue Thommen (Grovana Watch Co. Ltd.)
- Roamer
- Roberto Cavalli (origins: Italy) (Franck Muller Group)
- Sandoz (1870s to 1971) (Wiki link)
- Sevenfriday
- Smalto (Frank Muller Group)
- Squale
- Straton
- Tavannes
- Tissot (Swatch Group)
- Titoni
- Victorinox (Victorinix)
- West End Watch Co.
- Wittnauer (1880 to 2001) (Wiki link)
- Xemex
Entry Luxury Watches (Other countries)
- Andersmann (Hong Kong)
- ARCHIMEDE (Germany)
- Arnold Schwarzenegger (USA)
- Askania (Germany)
- Autodromo (USA)
- Baltic (France)
- Balticus (Poland)
- Bastian Antoni (Netherlands)
- Bernhard H. Mayer (Malaysia) (origins: Germany then Switzerland) (Qi Group)
- Bertolucci (Hong Kong) (origins: Switzerland)(Dickson Group)
- Bomberg (USA)
- Botta (Germany)
- Brera Orologi (USA)
- Bruno Söhnle (Germany)
- BWC-Swiss (Germany) (origins:Switzerland)
- Carlo Ferrara (Italy)
- Campanola (Japan) (CITIZEN Group)
- Christopher Ward (UK)
- Chronosport, Inc (USA) (sailboat logo)
- Chronosport (Germany) (Guinand & Helmut Sinn)
- CHRONOSPORT (USA) (airplane logo) (Patrick T. Barnard & Associates Ltd)
- Cimier (Malaysia) (origins: Switzerland) (Qi Group)
- Creux Automatiq (Australia)
- Crepas (Spain)
- Cyma (Hong Kong) (origins Switzerland)
- Davosa (Germany ) (origins Switzerland)
- Detroit Watch Company (USA)
- Dietrich (France)
- Dreyfuss & Co (UK)(origins: Switzerland)(Dreyfuss Group Ltd.)
- Elgin (USA) (1864 to 1968) (Wiki link)
- Ernest Borel (China) (origins: Switzerland)
- Evolvens Budapest (Hungary)
- Eza (Germany)
- Ferragamo (Italy)
- Feynman (Singapore)
- Fromanteel (Netherlands)
- GaGa Milano (Italy)
- Gc (USA)
- Givenchy (France)
- Glycine (USA) (origins: Switzerland) (Invicta Watch Group)
- Gruen (USA) (1894 to 1958) (Wiki link)
- Gruppo Gamma (Singapore)
- Gucci (France) (origins: Italy)(Kering)
- Guinand (Germany)
- H20 (Germany)
- Haemmer (Germany)
- Halios (Canada)
- Harwood (Germany)(origins: Switzerland) (Peter Peter Team GmbH)
- Illinois (USA)(Wiki)
- J. Chevalier (Spain) (origins: Switzerland) (Festina Group)
- JetPilot (Hungary)
- Kemmner (Germany)
- Locman (Italy)
- Georg Jensen (Denmark)
- Gio Monaco (Italy)
- Jardur (USA)
- Jenny (USA)
- Kentex (Japan)
- Korloff (France)
- Lebois & Co (France)
- Seals (USA)
- LIMES (Germany)
- LIV (USA)
- Luminox (USA)
- LÜM-TEC (USA)
- Magrette (New Zealand)
- Marathon (USA)
- Marcello C. (Germany)
- Martenero (USA)
- Méraud (Belgium)
- Meccaniche Veneziane (Italy)
- Mercure (Germany) (Jacques Etoile)
- Michel Herbelin (UK)
- Ming (Malaysia)
- Mira (Hong Kong)(origins: Switzerland)
- Mk II (USA)
- Monta (USA)
- Montegrappa (Italy)
- Movado (USA) (origins: Switzerland) (Movado Group)
- N.O.A (Luxemburg)(N.W.C New Watch Corporation SA)
- Nethuns (Hong Kong)
- Nite (UK)
- Pinion (UK)
- Poljot (Russia) (Wiki link1, link2)
- Poljot-International (Germany)
- Ocean Crawler (USA)
- Ogival (Taiwan)(origins: Switzerland)
- Oostwegel (Netherlands)
- Ophion (Spain)
- OWC (Australia)
- Perseo (Italy)
- Polpora (Poland)
- QLOCKTWO (Germany)
- Raven (USA)
- REC (Denmark)
- Renato (USA)
- Reverie (Singapore)
- Rhyno Outfit (USA)
- SISU (USA)
- Shinola (USA)
- Steinhart (Germany)
- Stowa (Germany)
- Sturmanskie (Russia)
- Thomas Earnshaw (UK)
- Torgoen (USA)
- Tourneau (USA)
- Tusenö (Sweden)
- Versace (Italy)
- Vollmer (Germany)
- Von Doren (Norway)
- Vostok (Russia)
- Waldhoff (Germany)
- Weiss Watch Company (USA)
- Wempe (Germany)
- Yema (France)
- Zelos (Singapore)
- Zenton (Hong Kong)
- Zodiac (USA) (origins: Switzerland)
Entry Luxury Watches Attributes
- $500-$1,500
- Some Heritage/Pedigree
- Mass Production
- ETA Automatic Movements, some Quartz
- Basic Craftsmanship Quality
- Usually Sapphire Crystal
Watches (Swiss)
- 88 Rue Du Rhone
- Balmain (Swatch Group)
- Calvin Klein CK (origins: USA) (Swatch Group)
- Charmex
- Flik Flak (Swatch Group)
- Gigandet
- Golana
- Gorilla
- Grovana
- Kandahar (West End Watch Co.)
- Klokers
- Luch (origins: Belarus) (Franck Muller Group)
- Metal.Ch
- Mondaine
- MWC (Military Watch Company)
- Nivada (after 1985)
- Phenix (Wiki link)
- Swatch (Swatch Group)
- Swiss Military by Chrono
- Swiss Military by Hanowa
- Swiss Military by R
- Traser (Switzerland) (mb-microtec AG)
- Wenger (Victorinix)
Watches (Other countries)
- A-Line (USA) (Swiss Watch International Group)
- Achtung (Singapore)
- Alexandre Christie (Hong Kong) (Massindo (HK) Ltd.)
- Agelocer (Hong Kong / China)
- Alba (Seiko)
- am:pm (Poland)(R2 Trade AG)
- Android (USA)
- Apple (USA)
- Aragon (USA)
- Armani (Italy)
- Avi-8 (UK) (Dartmouth Brands Limited)
- AWC (UK)
- Aztorin (Poland)(R2 Trade AG)
- Benrus (USA)
- Berthalux (USA) (Resultco, Inc.)
- Bernhardt (USA)
- Blancier (USA).
- Blonie (Poland)
- Boldr (Singapore and Malaysia)
- Bon Echo Collective (Sweden)
- Bonheur (Canada)
- Boum (USA) (Resultco, Inc.)
- Breda (USA)
- Breed (USA) (Resultco, Inc.)
- Bruno Magli (USA) (Origins: Italy)
- Bull (USA) (Resultco, Inc.)
- Bulova (origins: USA) (Japan) (CITIZEN Group)
- Cabochon (USA) (Swiss Watch International Group)
- Calypso (Spain) (Festina Group)
- Candino (Spain) (origins: Switzerland) (Festina Group)
- Casio (Japan)
- Chairos (Malaysia) (Qi Group)
- Charles-Hubert Paris (USA)
- Chronosport (Hong Kong)
- Ciga Design (Malaysia)
- Citizen (Japan) (CITIZEN Group)
- Corniche (Sweden)
- Crayo (USA) (Resultco, Inc.)
- Croton (USA) (origins: Swiss/Italy)
- CT Scuderia (Italy)
- Daniel Wellington (Sweden)
- Deep Blue (USA)
- Del Mar (USA)
- Detomaso (Germany)
- Diesel (USA)
- DKNY (USA)
- Dolce & Gabbana (Italy)
- Earth (USA) (Resultco, Inc.)
- Egard (USA)
- Eichmüller (Germany)
- Elevon (USA) (Resultco, Inc.)
- Elini Barokas (USA) (Swiss Watch International Group)
- Elixa (Poland)(R2 Trade AG)
- Elliot Brown (UK)
- Elgin (USA) (after 1968)
- Empress (USA) (Resultco, Inc.)
- Enicar (after 1987 Hong Kong)
- Eone (USA)
- Eoniq (Hong Kong)
- Equipe (USA) (Resultco, Inc.)
- ESQ (USA)(origins: Switzerland)(Movado Group)
- Expedition (Indonesia)
- Fastrack (India) (Titan Company)
- Feice (China)
- Festina (Spain) (Festina Group)
- Filippo Loreti (UK by way of Lithuania)
- Fiori (Canada)
- Fiyta (China)
- Fossil (USA)
- G.Gerlach (Poland)
- Gant (Sweden)
- Gavox (Belgium)
- Geckota (UK)
- Glam Rock (United Arab Emirates)
- Grayton (Hong Kong)
- Guess (USA)
- Gul (UK)
- Haldor (Germany)
- HMT (India)
- Hugo Boss (USA)(origins: Germany)(Movado Group)
- Ibarra (Philippines)
- Ingersoll (USA)
- Invicta (USA) (origins: Switzerland) (Invicta Watch Group)
- J. Brackett (USA) (Resultco, Inc.)
- Jack Mason (USA)
- Jacob Jensen (Denmark)
- Jacques Lemans (Austria)
- Jaguar (Spain) (Festina Group)
- Jiusko (China)
- Jorg Gray (USA)
- Jules Jürgensen (USA) 1957 to 2010
- Junkers (Germany)
- Kenneth Cole (USA)
- KHS (Germany)
- Kienzle (Germany)(Zeit-Bar)
- Kleynod (Ukraine)
- Komono (Belgium)
- Kronsegler (Germany)
- Laco (Germany)
- Lacoste (France)
- Lanccelot (Indonesia)
- Lambretta (Italy)
- Lew & Huey (USA)
- Lip (France)
- Lorenz (China)(Leader Watch Company S.r.l.)(Origins: Italy)
- Lorier (USA)
- Lorus (Japan)
- Lotus (Spain) (Festina Group)
- Lucien Piccard (USA) (after 2010) (Swiss Watch International Group)
- Marloe (Scotland)
- Melbourne (Australia)
- Mercer (USA)
- MHD (UK)
- Michael Kors (USA)
- Millage (USA)
- Mondia (Italy)(origins: Switzerland) (Sordi SpA)
- Morphic (USA) (Resultco, Inc.)
- Mulco (USA)
- MVMT (USA)
- Nam (Indonesia)
- Nautis (USA) (Resultco, Inc.)
- Nebula (USA)
- Nezumi (Sweden)
- Nixon (USA)
- Nordgreen (Denmark)
- NTH (USA)
- Obaku (Denmark)
- Orient (Japan)
- Original Grain (USA)
- Pantor (Hong Kong)
- Parrera (Netherlands)
- Perigaum (Germany) (Timeshop24.de Ltd.)
- Pionier (USA) (Tufina LLC)
- Pobeda (Russia)
- Philip Watch (Italy)
- Phoibos (China)
- Police (Italy) (De Rigo Vision S.p.A)
- Pompeak (UK)
- Prim (Original)(manufacturer MPM-Quality) (Czechia)
- Prometheus (Portugal)
- Pulsar (Japan)
- Raketa (Russia)
- Red line (USA) (Swiss Watch International Group)
- Redshift 7 (USA) (Resultco, Inc.)
- Reef Tiger (China) (origins: Switzerland)
- Reign (USA) (Resultco, Inc.)
- Revello (Turkey)
- Richard LeGrand (Singapore)
- Rodania (Belgium)
- Romanson (South Korea)
- Rotary (UK)(origins: Switzerland)(Dreyfuss Group Ltd.)
- Rothenschild (Germany)
- Royal London (UK)
- S. Coifman (USA) (origins: Switzerland) (Invicta Watch Group)
- S.T. Dupont (Hong-Kong)
- Santa Marin (Country Unknown)
- Scuderia Ferrari (Italy)
- Sea-Gull (China)
- Sector (Italy)
- Seiko (Japan) (Seiko Group)
- Sekonda (UK)
- Shield (USA) (Resultco, Inc.)
- Skagen (USA)
- Slava (Russia)
- Slow (Germany)
- Sonata (India) (Titan Company)
- Sophie and Freda (USA) (Resultco, Inc.)
- Sottomarino (USA)
- Stührling (USA)
- Steinhausen (USA)
- Strumento Marino (Italy)
- Stuckx (Netherlands)
- Suunto (Finland)
- Sveston (Pakistan)
- Swiss Legend (USA) (Swiss Watch International Group)
- Szanto (USA)
- TechnoMarine (USA) (Invicta Watch Group)
- Ted Baker (UK)
- The Fifth (USA)
- Theorema (USA) (Tufina LLC)
- Three Leagues (USA) (Resultco, Inc.)
- Timex (USA)
- Titan (India) (Titan Company)
- Tommy Hilfiger (USA)(Movado Group)
- Triwa (Sweden)
- TruWood (USA)
- Tufina (USA)
- Tuw Ruhla (Germany)
- TW Steel (Netherlands)
- Vagary (Japan)(CITIZEN Group)(Origins: Italy, Veglia company founded in 1896)
- What? (USA)
- Wittnauer (USA)(After 2001)(origins: Switzerland)
- Xeric (USA)(Watches.com)
- Xezo (USA)
- Xicorr (Poland)
- Xylys (India) (Titan Company)
- Yelang (Hong Kong)
- Zeppelin (Germany)
- Zinvo (USA)
- Zim (Russia)
Watches Attributes
- < $500
- Fashion / Sports Brands
- Mass Production
- Quartz or Automatic Movements made in Asia
- Average Industrial Craftsmanship Quality
- Usually have Mineral Crystal
- Usually not worth servicing except for battery
Victorinox Men's 'Maverick' Swiss Automatic Stainless Steel Casual Watch, Color:Silver-Toned (Model: 241705)
New: View the ranking list change log here.
Why is your watch brand not here? First check if the ranking analysis for the watch you're looking for is currently in progress here. If it's not there, well, we may have missed it. Tell us in the comments where it should be ranked at on the list. OS
Would like to suggest re consideration of Hamilton and Raymond Weil as entry level luxury. They can fit in basic luxury. Both have brand history and reputation, quality production and in- house movements at least RW, think Hamilton has some in-house movements. Raymond Weil is one of the few independent family owned brands while Hamilton has models featured in movies and used by singers like the Ventura by Elvis Presley, the khaki field in Interstellar movie and other models in movies.
This has been asked before. Hamilton is an ETA watch so their movements and watches are just like the Tissots. It is true that Raymond Weil is more distinguished than the ETA brands and thus at the top of that category list but it still doesn’t make the cut into the basic luxury. Point in case is if you look at their online catalog, of the 79 models only about 30 cost over $1,500 and that’s retail. https://www.raymond-weil.us/collections/for-him/?orderby=price-desc&offset=36
What about the spanish brand Pita?
Entry luxury brand.
Added Pita (Spain) to the 3 Star Luxury category. Although their watches are on the low end of the category, and it’s a tall order to be in the same category as a Rolex, the brand makes up ground with the exclusivity factor since it’s run by a master watchmaker and AHCI member Aniceto Jimenez and his son Daniel Jimenez. Thanks for sharing the brand. We love learning about brands like this.
Definitely meant “Basic” and not “Entry” on the post above.
But your analysis is probably the most accurate as a 3-star “Luxury”-level brand.
Just learned of them today myself, so it’s nice to see it featured.
Send more brands as you learn about them. Not sure if you noticed by the list change log is maintained very carefully for the purpose of making it easy to see what is added or changed. Had a small update a couple of days ago. http://watch-rankings.com/rankings-change-log/
Tag Heuer is correct in basic luxury watches? I suggest checking if they go under luxury watches( one category higher)
No, Tag Heuer is a classic Basic Luxury brand. Here’s why. Price – if you look at their catalog https://www.tagheuer.com/en-us/watches you will see that most of their watches are less than $5,000 if you exclude the models with precious stones and metals.
In addition – Exclusivity – with the brand being sold in many outlets, supermarkets and such there are a log of Tag Heuers in circulation which takes away from the exclusivity factor.
Worth noting is that the evolution of the classic Monaco is appreciated although even there Tag Heuer is making a lot, perhaps too many versions of it.
Lastly, a simple gut check is to compare Tag Heuer with Rolex. The two brands are in different categories plain and simple.
Jacques Lemans is an Austrian company.
Fixed. Thank you for pointing it out.
Where does “Thomas Earnshaw” rank? Any idea about this?
Added Thomas Earnshaw (UK) to the 1 star Entry Luxury Watches Other Countries category $500 – $1,500. Thanks
So i saw Jacob & co is in the luxury category. Why isn’t in the ultra luxury watches
While Jacob & Co does make some wonderful time pieces, they have plenty that are sub $10K. From a search on Chrono24.com today there are ~500 watches for sale of which half are under $10K.
The other notable ding is that Jacob & Co seems to be more of a jewler/fashion type of watch brand and not a leader in horology. They pack their watches with gorgious precious materials. On a personal note, I love every one of their high-end watches.
If they didn’t make all those sub $40K watches then Jacob & Co. would definitely be an Ultra Luxury brand. It’s sort of like why Patek Philippe isn’t in the Ultra Luxury brand category. They also make quite a few watches that are sub $40K therefore it’s not exclusive enough overall on a global scale.
Why Jacob and co isn’t there
Hello. And Bye.
Charles Hubert is an American brand since 1990 which carries the label “Paris”. It’s a fashion watch. Only 10 of their 400+ watches cost over $1,000 with most less than $500 which puts the brand in the “Watch” category.
Want to know about Charles hubert paris watches.. mainly they are making pocket watches but there wristwatch designs are also very attractive