The following list contains 676 watch brands ranked in a pecking order hierarchy from Entry level to Ultra Luxury based on their typical price point, quality and exclusivity delineating between Swiss and non-Swiss brands:
Category | Luxury Stars | Typical Price Point | |
Ultra Luxury Watches | ![]() | >$40,000 | |
High-End Luxury Watches | ![]() | $10,000 - $40,000 | |
Luxury Watches | ![]() | $5,000 - $10,000 | |
Basic Luxury Watches | ![]() | $1,500 - $5,000 | |
Entry Luxury Watches | ![]() | $500-$1,500 | |
Watches | ![]() | < $500 |
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See our FAQs on why certain watch brands are placed in a particular category. If a watch brand does not have a hyperlink it is because the brand is not in business anymore. In addition, watch brands that stand out within their respective category are decorated by the red heart symbol:
Last updated December 27, 2020 - view the change log here and if the watch brand you're looking for is not ranked then check the rankings in progress here.
Ultra Luxury Watches (Swiss)
- A. Favre & Fils
- AkriviA
- Andersen Geneve
- Andreas Strehler
- Antoine Martin
- Antoine Preziuso
- Breva
- Bovet
- Cabestan
- Cecil Purnell
- Christophe Claret
- Cyrus
- David Candaux
- De Bethune
- Dominique Renaud
- F.P. Journe
- Greubel Forsey
- H. Moser & Cie
- HD3
- Hedera
- Jean Dunand
- julien Coudray 1518
- Kari Voutilainen
- Kerbedanz
- Laurent Ferrier
- Louis Moinet
- Ludovic Ballouard
- Maîtres du Temps
- Manufacture Royale
- MB&F (Maximilian Büsser and friends)
- MCT (Manufacture Contemporaire du Temps)
- Ollivier Savéo
- Pagès
- Philippe Dufour
- Rebellion
- Richard Mille
- Romain Gauthier
- Rudis Sylva
- Sarpaneva
- Singer Reimagined
- Thomas Prescher
- Urwerk
- Vianney-Halter
- Voutilainen
Ultra Luxury Watches (Other Countries)
- 4N (France)
- Atelier de Chronométrie (Spain)
- Ateliers deMonaco (origins: Monaco) (Japan) (CITIZEN Group)
- Bexei (Hungary)
- Christiaan Van der Klaauw (Netherlands)
- Emmanuel Bouchet (UK)
- Ferdinand Berthoud (France)
- George Daniels (UK)
- Graff Diamonds (UK)
- Grieb & Benzinger (Germany)
- Grönefeld (Netherlands)
- Hajime Asaoka (Japan)
- Haldimann (Germany)
- Jacob & Co (USA)
- Konstantin Chaykin (Russia)
- Lang & Heyne (Germany)
- L.Leroy (Spain) (origins: France)
(Festina Group)
- Masahiro Kikuno (Japan)
- McGonigle (Ireland)
- Molnar Fabry (Slovakia)
- R.W. Smith (UK)
Ultra Luxury Watches Attributes:
- > $40,000
- Superb Heritage/Pedigree
- Exclusivity (Limited Quantities)
- May not have the best resale value
- Small niche boutiques (Independents)
- Impeccable Handmade Craftsmanship
- Brand recognition in horology circles
- Complex Automatic In-House Movements
- Precious Metals and Stones
- Sapphire Crystal
High-End Luxury Watches (Swiss)
- A. Lange & Söhne (origins: Germany)
(Richemont Group)
- Audemars Piguet
- Armin Strom
- Blancpain
(Swatch Group)
- Breguet (origins: France)
(Swatch Group)
- De Grisogono
- deLaCour
- DeLaneau
- Dewitt
- Fabergé
- Franc Vila
- Franck Muller (Franck Muller Group)
- Gerald Genta
- Glashütte Original (origins: Germany)
(Swatch Group)
- Guy Ellia
- Harry Winston (origins: USA) (Swatch Group)
- Hautlence
- HYT
- Jaeger LeCoultre
(Richemont Group)
- Jaquet Droz (Swatch Group)
- Léon Hatot (Swatch Group)
- Parmigiani
- Patek Philippe
- Paul Gerber
- Piaget (Richemont Group)
- Pierre DeRoche
- Pierre Kunz (Franck Muller Group)
- Ressence
- Roger Dubuis (Richemont Group)
- Romain Jérôme
- Speake-Marin
- Vacheron Constantin
(Richemont Group)
- Valbray
- Van Cleef & Arpel (origins: France) (Richemont Group)
High-End Luxury Watches (Other countries)
- Backes & Strauss (Germany, UK)
- Benzinger (Germany)
- CVSTOS (Russia)
- Daniel Roth (France) (origins: Switzerland) (LVMH Louis Vuitton Moët Hennessy)
- DEVON (USA)
- Girard-Perregaux (France) (origins: Switzerland) (Kering)
- Halda (Sweden)
- Hublot (France) (origins: Switzerland) (LVMH Louis Vuitton Moët Hennessy)
- Keaton Myrick (USA)
- Moritz Grossmann (Germany)
- Peter Roberts (UK)
- Robert Loomes (UK)
- Rolf Lang (Germany)
- Ulysse Nardin (France) (origins: Switzerland)
(Kering)
- Urban Jürgensen (Denmark)
High-End Luxury Watches Attributes
- $10,000 - $40,000
- Superb Heritage/Pedigree
- High resale values
- High Quantities (on most pieces)
- May have famous very expensive rare pieces
- Brand recognition by greater public
- Complex Quality Automatic Movements, most In-House
- Impeccable Craftsmanship, often Handmade
- Precious Metals and Stones
- Sapphire Crystal
Luxury Watches (Swiss)
- ArtyA
- Angelus
- Breitling
- Bueche-Girod
- Carl F. Bucherer
- Cartier (origins: France)
(Richemont Group)
- Century
- Chopard
- Chronoswiss (origins: Germany)
- Clerc
- Corum
- Cuervo Y Sobrinos (origins: Cuba)
- Czapek
- DuBois et fils
- Franck Dubarry
- Fiona Krüger
- Graham (origins: UK)
- Gübelin
- IWC Schaffhausen
(Richemont Group)
- Jaerman & Stübi
- Martin Braun (origins: Germany) (Franck Muller Group)
- ochs und junior
- Montblanc
(origins: Germany) (Richemont Group)
- Omega
(Swatch Group)
- Panerai (origins: Italy)
(Richemont Group)
- Quinting
- Revelation
- Rolex
- Rodolphe (Franck Muller Group)
- Sarcar
- Strom (Daniel)
- Universal Genève before 1989
- Vulcain
Luxury Watches (Other countries)
- Alf Lie (Norway)
- Anonimo Firenze (Italy)
- Arnold & Son (origins: UK) (Japan) (CITIZEN Group)
- Boucheron (France) (Kering)
- Bremont (UK)
- Bulgari (France) (origins: Italy) (LVMH Louis Vuitton Moët Hennessy)
- Campanola (Japan) (CITIZEN Group)
- Chanel (France)
- Credor (Japan) (Seiko Group)
- David Webb (USA)
- Dior (France) (LVMH Louis Vuitton Moët Hennessy)
- Erwin Sattler (Germany)
- Favre-Leuba (India)(origins: Switzerland) Titan Company Limited
- Garrick (UK)
- Grand Seiko (Japan) (Seiko Group)
- Gos (Gustafsson & Sjögren)(Sweden)
- Habring / Habring2 (Austria)
- Jörg Schauer (Germany)
- Linde Werdelin (Denmark)
- Perrelet (origins: Switzerland) (Festina Group)
- Pita Barcelona (Spain)
- Qeelin (France) (Kering)
- RGM (Roland G. Murphy) (USA)
- Tiffany (USA)
- Thomas Ninchritz (Germany)
- Yeslam (Saudi Arabia)
- Zenith (France) (origins: Switzerland)
(LVMH Louis Vuitton Moët Hennessy)
Luxury Watches Attributes
- $5,000 - $10,000
- Respected Heritage/Pedigree
- High resale values
- Mass Production, some rare pieces
- Quality Automatic Movements, some In-House
- Great Craftsmanship
- Some Precious Metals and Stones
- Sapphire Crystal
Basic Luxury Watches (Swiss)
- A. Manzoni & Fils
- Armand Nicolet
- Arola Alfred Rochat & Fils
- Audaceone
- Ball (origins: USA)
- Baume & Mercier (Richemont Group)
- Barthelay (origins: France) (Franck Muller Group)
- Bedat & Co
- Brellum
- Carl Suchy & Söhne
- Charriol
- Claude Meylan
- d.freemont
- Doxa
- Dubey & Schaldenbrand
- Eberhard & Co.
- Enicar (1914 to 1987)
- Ernst Benz
- European Company Watch (ECW) (Franck Muller Group)
- Fortis
- Greco Genève
- Horage
- Hysek
- JeanRichard
- Kelek Theorein (wiki link)
- Lemania (wiki link)
- Leonidas (now Tag Heuer)
- Longines
(Swatch Group)
- Maurice de Mauriac
- Maurice Lacroix
- Mauron Musy
- Magellan
- Michel Jordi
- Milus
- Minerva (Richemont Group)
- MIH
- Nivada (pre-1985)
- Oris
- Paul Picot
- Rado (Swatch Group)
- Snyper
- Tudor (Rolex SA)
- Union Glashütte/Sa (origins: Germany) (Swatch Group)
- Vaucher
- Vogard
- Waltham (origins: USA)
- Wyler
- Zeno-Watch
- ZRC
Basic Luxury Watches (Other countries)
- Alain Silberstein (France)
- Alexander Shorokhoff (Germany)
- Alpina
(origins: Switzerland) (Japan) (CITIZEN Group)
- Askania (Germany)
- Auricoste (France)
- Azimuth (Singapore)
- Bell & Ross (France)
- Bunz (Germany)
- BRM Bernard Richards Manufacture (France)
- C.H. Wolf (Germany)
- Cavenago (Italy)
- Chaumet (France) (LVMH Louis Vuitton Moët Hennessy)
- Churpfälzische Uhrenmanufaktur (Germany)
- Concord (USA)(origins: Switzerland)(Movado Group)
- Damasko (Germany)
- David Yurman (USA)
- Dodane (France)
- E. Howard & Co (USA)(Wiki)
- Ebel (USA)(origins: Switzerland)(Movado Group)
- Eterna (Hong Kong) (origins: Switzerland) (Citychamp Watch & Jewellery Group Limited)
- Fred (France) (LVMH Louis Vuitton Moët Hennessy)
- Frédérique Constant
(origins: Switzerland) (Japan) CITIZEN Group)
- Gallet (USA)
- Gruppo Ardito (Italy)
- Holthinrichs (Germany)
- Jacques Etoile (Germany)
- JS Watch Co
(Iceland)
- Itay Noy (Israel)
- Hanhart (Germany)
- Hermès (France)
- Jean Marcel (Germany)
- Jules Jürgensen (Denmark) 1740 to 1957
- Junghans (Germany)
- Juvenia (origins: Switzerland) (Hong Kong) (Asia Commercial Holdings Ltd.)
- Ketelaars (Netherlands)
- Kobold (USA)
- Kurono (Japan)
- L. Kendall (Italy) (U-Boat Group)
- Lancashire Watch Company (UK) 1889 to 1910 (Wiki)
- Louis Vuitton (France) (LVMH Louis Vuitton Moët Hennessy)
- MeisterSinger (Germany)
- Meridian (UK)
- Minase (Japan)
- Mühle Glashütte (Germany)
- Nebula (India) (Titan Company Limited)
- NIALL (USA)
- Nicholas Hacko (Australia)
- Nienaber Bünde (Germany)
- Nivrel (Germany)
- Nomos Glashütte (Germany)
- Oak & Oscar (USA)
- Porsche Design (Germany)
- Prim (Manufacture 1949) (manufacturer Elton hodinářská) (Czechia)
- Ralph Tech (France)
- Raidillon (Belgium)
- Schaumburg Watch (Germany)
- Schofield (UK)
- Schon Horology (USA)
- Sinn (Germany)
- Sjöö Sandström (Sweden)
- Tag Heuer (France) (origins: Switzerland) (LVMH Louis Vuitton Moët Hennessy)
- Tellus (France)
- Tockr (USA)
- Tourby (Germany)
- Tutima Glashütte/Sa (Germany)
- U-Boat (Italy)
- Universal Genève since 1989 (Hong Kong)(origins: Switzerland) (Stelux Holdings International, Ltd.)
- Vintage VDB (Germany)
- Visconti (Italy)
- Zannetti (Italy)
Basic Luxury Watches Attributes
- $1,500 - $5,000
- Average Heritage/Pedigree
- Mass Production
- Good Automatic Movements, frequently ETA
- Good Craftsmanship
- Occasionally use Precious Metals and Stones
- Sapphire Crystal
Entry Luxury Watches (Swiss)
- Albert Riele (R2 Trade AG)
- Atlantic
- Aviator (origins: Russia)
- Auguste Reymond
- B Swiss (Carl F. Bucherer AG)
- Bergstern (R2 Trade AG)
- Bernhard H. Mayer
- Bomberg
- Buran (origins: Russia)
- Catena
- Certina (Swatch Group)
- Christian Jacques
- Claude Bernard
- Clebar
- Coinwatch
- Cortébert (Wiki link)
- Direnzo
- Edox
- Epos
- Formex
- Gevril
- GV2
- Hamilton (origins: USA)
(Swatch Group)
- Kazimon (origins: Germany)
- Louis Erard
- Lucien Piccard (1923 to 2010) (Wiki link)
- Marvin
- Mathey-Tissot
- Mido (Swatch Group)
- Philip Zepter (Zepter Group)
- Philip Morris
- Raymond Weil
- Revue Thommen (Grovana Watch Co. Ltd.)
- Roamer
- Roberto Cavalli (origins: Italy) (Franck Muller Group)
- Sandoz (1870s to 1971) (Wiki link)
- Sevenfriday
- Smalto (Frank Muller Group)
- Squale
- Straton
- Tavannes
- Tissot
(Swatch Group)
- Titoni
- Victorinox (Victorinix)
- West End Watch Co.
- Wittnauer (1880 to 2001) (Wiki link)
- Xemex
Entry Luxury Watches (Other countries)
- Andersmann (Hong Kong)
- ARCHIMEDE (Germany)
- Arnold Schwarzenegger (USA)
- Askania (Germany)
- Autodromo (USA)
- Balticus (Poland)
- Bastian Antoni (Netherlands)
- Bernhard H. Mayer (Malaysia) (origins: Germany then Switzerland) (Qi Group)
- Bertolucci (Hong Kong) (origins: Switzerland)(Dickson Group)
- Bomberg (USA)
- Botta (Germany)
- Brera Orologi (USA)
- Bruno Söhnle (Germany)
- BWC-Swiss (Germany) (origins:Switzerland)
- Carlo Ferrara (Italy)
- Campanola (Japan) (CITIZEN Group)
- Christopher Ward (UK)
- Chronosport, Inc (USA) (sailboat logo)
- Chronosport (Germany) (Guinand & Helmut Sinn)
- CHRONOSPORT (USA) (airplane logo) (Patrick T. Barnard & Associates Ltd)
- Cimier (Malaysia) (origins: Switzerland) (Qi Group)
- Crepas (Spain)
- Cyma (Hong Kong) (origins Switzerland)
- Davosa (Germany ) (origins Switzerland)
- Detroit Watch Company (USA)
- Dietrich (France)
- Dreyfuss & Co (UK)(origins: Switzerland)(Dreyfuss Group Ltd.)
- Elgin (USA) (1864 to 1968) (Wiki link)
- Ernest Borel (China) (origins: Switzerland)
- Evolvens Budapest (Hungary)
- Eza (Germany)
- Ferragamo (Italy)
- Feynman (Singapore)
- Fromanteel (Netherlands)
- Gc (USA)
- Givenchy (France)
- Glycine (USA)
(origins: Switzerland) (Invicta Watch Group)
- Gruen (USA) (1894 to 1958) (Wiki link)
- Gruppo Gamma (Singapore)
- Gucci (France) (origins: Italy)(Kering)
- Guinand (Germany)
- H20 (Germany)
- Haemmer (Germany)
- Halios (Canada)
- Harwood (Germany)(origins: Switzerland) (Peter Peter Team GmbH)
- Illinois (USA)(Wiki)
- J. Chevalier (Spain) (origins: Switzerland) (Festina Group)
- JetPilot (Hungary)
- Kemmner (Germany)
- Locman (Italy)
- Georg Jensen (Denmark)
- Gio Monaco (Italy)
- Jardur (USA)
- Jenny (USA)
- Kentex (Japan)
- Korloff (France)
- Lebois & Co (France)
- Seals (USA)
- LIMES (Germany)
- LIV (USA)
- Luminox (USA)
- LÜM-TEC (USA)
- Magrette (New Zealand)
- Marathon (USA)
- Marcello C. (Germany)
- Martenero (USA)
- Méraud (Belgium)
- Meccaniche Veneziane (Italy)
- Mercure (Germany) (Jacques Etoile)
- Michel Herbelin (UK)
- Ming (Malaysia)
- Mira (Hong Kong)(origins: Switzerland)
- Mk II (USA)
- Monta (USA)
- Montegrappa (Italy)
- Movado (USA) (origins: Switzerland) (Movado Group)
- N.O.A (Luxemburg)(N.W.C New Watch Corporation SA)
- Nethuns (Hong Kong)
- Nite (UK)
- Pinion (UK)
- Poljot (Russia) (Wiki link1, link2)
- Poljot-International (Germany)
- Ocean Crawler (USA)
- Ogival (Taiwan)(origins: Switzerland)
- Oostwegel (Netherlands)
- Ophion (Spain)
- OWC (Australia)
- Perseo (Italy)
- Polpora (Poland)
- QLOCKTWO (Germany)
- Raven (USA)
- REC (Denmark)
- Renato (USA)
- Reverie (Singapore)
- Rhyno Outfit (USA)
- SISU (USA)
- Shinola (USA)
- Steinhart (Germany)
- Stowa (Germany)
- Sturmanskie (Russia)
- Thomas Earnshaw (UK)
- Torgoen (USA)
- Tourneau (USA)
- Tusenö (Sweden)
- Versace (Italy)
- Vollmer (Germany)
- Von Doren (Norway)
- Vostok (Russia)
- Waldhoff (Germany)
- Weiss Watch Company (USA)
- Wempe (Germany)
- Yema (France)
- Zelos (Singapore)
- Zenton (Hong Kong)
- Zodiac (USA) (origins: Switzerland)
Entry Luxury Watches Attributes
- $500-$1,500
- Some Heritage/Pedigree
- Mass Production
- ETA Automatic Movements, some Quartz
- Basic Craftsmanship Quality
- Usually Sapphire Crystal
Watches (Swiss)
- 88 Rue Du Rhone
- Balmain (Swatch Group)
- Calvin Klein CK (origins: USA) (Swatch Group)
- Charmex
- Flik Flak (Swatch Group)
- Gigandet
- Golana
- Gorilla
- Grovana
- Kandahar (West End Watch Co.)
- Klokers
- Luch (origins: Belarus) (Franck Muller Group)
- Metal.Ch
- Mondaine
- MWC (Military Watch Company)
- Nivada (after 1985)
- Phenix (Wiki link)
- Swatch (Swatch Group)
- Swiss Military by Chrono
- Swiss Military by Hanowa
- Swiss Military by R
- Traser (Switzerland) (mb-microtec AG)
- Wenger (Victorinix)
Watches (Other countries)
- A-Line (USA) (Swiss Watch International Group)
- Achtung (Singapore)
- Alexandre Christie (Hong Kong) (Massindo (HK) Ltd.)
- Agelocer (Hong Kong / China)
- Alba (Seiko)
- am:pm (Poland)(R2 Trade AG)
- Android (USA)
- Apple (USA)
- Aragon (USA)
- Armani (Italy)
- Avi-8 (UK) (Dartmouth Brands Limited)
- AWC (UK)
- Aztorin (Poland)(R2 Trade AG)
- Benrus (USA)
- Berthalux (USA) (Resultco, Inc.)
- Bernhardt (USA)
- Blancier (USA).
- Blonie (Poland)
- Boldr (Singapore and Malaysia)
- Bon Echo Collective (Sweden)
- Bonheur (Canada)
- Boum (USA) (Resultco, Inc.)
- Breda (USA)
- Breed (USA) (Resultco, Inc.)
- Bruno Magli (USA) (Origins: Italy)
- Bull (USA) (Resultco, Inc.)
- Bulova (origins: USA) (Japan) (CITIZEN Group)
- Cabochon (USA) (Swiss Watch International Group)
- Calypso (Spain) (Festina Group)
- Candino (Spain) (origins: Switzerland) (Festina Group)
- Casio (Japan)
- Chairos (Malaysia) (Qi Group)
- Charles-Hubert Paris (USA)
- Chronosport (Hong Kong)
- Ciga Design (Malaysia)
- Citizen (Japan)
(CITIZEN Group)
- Corniche (Sweden)
- Crayo (USA) (Resultco, Inc.)
- Croton (USA) (origins: Swiss/Italy)
- CT Scuderia (Italy)
- Daniel Wellington (Sweden)
- Deep Blue (USA)
- Del Mar (USA)
- Detomaso (Germany)
- Diesel (USA)
- DKNY (USA)
- Dolce & Gabbana (Italy)
- Earth (USA) (Resultco, Inc.)
- Egard (USA)
- Eichmüller (Germany)
- Elevon (USA) (Resultco, Inc.)
- Elini Barokas (USA) (Swiss Watch International Group)
- Elixa (Poland)(R2 Trade AG)
- Elliot Brown (UK)
- Elgin (USA) (after 1968)
- Empress (USA) (Resultco, Inc.)
- Enicar (after 1987 Hong Kong)
- Eone (USA)
- Eoniq (Hong Kong)
- Equipe (USA) (Resultco, Inc.)
- ESQ (USA)(origins: Switzerland)(Movado Group)
- Expedition (Indonesia)
- Fastrack (India) (Titan Company)
- Feice (China)
- Festina (Spain) (Festina Group)
- Filippo Loreti (UK by way of Lithuania)
- Fiori (Canada)
- Fiyta (China)
- Fossil (USA)
- G.Gerlach (Poland)
- Gant (Sweden)
- Gavox (Belgium)
- Geckota (UK)
- Glam Rock (United Arab Emirates)
- Grayton (Hong Kong)
- Guess (USA)
- Gul (UK)
- Haldor (Germany)
- HMT (India)
- Hugo Boss (USA)(origins: Germany)(Movado Group)
- Ibarra (Philippines)
- Ingersoll (USA)
- Invicta (USA) (origins: Switzerland) (Invicta Watch Group)
- J. Brackett (USA) (Resultco, Inc.)
- Jack Mason (USA)
- Jacob Jensen (Denmark)
- Jacques Lemans (Austria)
- Jaguar (Spain) (Festina Group)
- Jiusko (China)
- Jorg Gray (USA)
- Jules Jürgensen (USA) 1957 to 2010
- Junkers (Germany)
- Kenneth Cole (USA)
- KHS (Germany)
- Kleynod (Ukraine)
- Komono (Belgium)
- Kronsegler (Germany)
- Laco (Germany)
- Lacoste (France)
- Lanccelot (Indonesia)
- Lambretta (Italy)
- Lew & Huey (USA)
- Lip (France)
- Lorenz (China)(Leader Watch Company S.r.l.)(Origins: Italy)
- Lorier (USA)
- Lorus (Japan)
- Lotus (Spain) (Festina Group)
- Lucien Piccard (USA) (after 2010) (Swiss Watch International Group)
- Marloe (Scotland)
- Melbourne (Australia)
- Mercer (USA)
- MHD (UK)
- Michael Kors (USA)
- Millage (USA)
- Mondia (Italy)(origins: Switzerland) (Sordi SpA)
- Morphic (USA) (Resultco, Inc.)
- Mulco (USA)
- MVMT (USA)
- Nam (Indonesia)
- Nautis (USA) (Resultco, Inc.)
- Nebula (USA)
- Nezumi (Sweden)
- Nixon (USA)
- Nordgreen (Denmark)
- NTH (USA)
- Obaku (Denmark)
- Orient (Japan)
- Original Grain (USA)
- Pantor (Hong Kong)
- Parrera (Netherlands)
- Perigaum (Germany) (Timeshop24.de Ltd.)
- Pionier (USA) (Tufina LLC)
- Pobeda (Russia)
- Philip Watch (Italy)
- Phoibos (China)
- Police (Italy) (De Rigo Vision S.p.A)
- Pompeak (UK)
- Prim (Original)(manufacturer MPM-Quality) (Czechia)
- Pulsar (Japan)
- Raketa (Russia)
- Red line (USA) (Swiss Watch International Group)
- Redshift 7 (USA) (Resultco, Inc.)
- Reef Tiger (China) (origins: Switzerland)
- Reign (USA) (Resultco, Inc.)
- Revello (Turkey)
- Richard LeGrand (Singapore)
- Rodania (Belgium)
- Romanson (South Korea)
- Rotary (UK)(origins: Switzerland)(Dreyfuss Group Ltd.)
- Rothenschild (Germany)
- Royal London (UK)
- S. Coifman (USA) (origins: Switzerland) (Invicta Watch Group)
- S.T. Dupont (Hong-Kong)
- Santa Marin (Country Unknown)
- Scuderia Ferrari (Italy)
- Sea-Gull (China)
- Sector (Italy)
- Seiko (Japan)
(Seiko Group)
- Sekonda (UK)
- Shield (USA) (Resultco, Inc.)
- Skagen (USA)
- Slava (Russia)
- Slow (Germany)
- Sonata (India) (Titan Company)
- Sophie and Freda (USA) (Resultco, Inc.)
- Sottomarino (USA)
- Stührling (USA)
- Steinhausen (USA)
- Strumento Marino (Italy)
- Stuckx (Netherlands)
- Suunto (Finland)
- Swiss Legend (USA) (Swiss Watch International Group)
- Szanto (USA)
- TechnoMarine (USA) (Invicta Watch Group)
- Ted Baker (UK)
- The Fifth (USA)
- Theorema (USA) (Tufina LLC)
- Three Leagues (USA) (Resultco, Inc.)
- Timex (USA)
- Titan (India) (Titan Company)
- Tommy Hilfiger (USA)(Movado Group)
- Triwa (Sweden)
- TruWood (USA)
- Tufina (USA)
- Tuw Ruhla (Germany)
- TW Steel (Netherlands)
- Vagary (Japan)(CITIZEN Group)(Origins: Italy, Veglia company founded in 1896)
- What? (USA)
- Wittnauer (USA)(After 2001)(origins: Switzerland)
- Xeric (USA)(Watches.com)
- Xezo (USA)
- Xicorr (Poland)
- Xylys (India) (Titan Company)
- Yelang (Hong Kong)
- Zeppelin (Germany)
- Zinvo (USA)
- Zim (Russia)
Watches Attributes
- < $500
- Fashion / Sports Brands
- Mass Production
- Quartz or Automatic Movements made in Asia
- Average Industrial Craftsmanship Quality
- Usually have Mineral Crystal
- Usually not worth servicing except for battery
Victorinox Men's 'Maverick' Swiss Automatic Stainless Steel Casual Watch, Color:Silver-Toned (Model: 241705)
New: View the ranking list change log here.
Why is your watch brand not here? First check if the ranking analysis for the watch you're looking for is currently in progress here. If it's not there, well, we may have missed it. Tell us in the comments where it should be ranked at on the list. OS
I think Glycine, a Swiss watch company, is miscategorized geographically. Though they are owned by the dread brand Invicta, they are still Swiss watches.
James, watches on this list are aligned with their current country of ownership. There have been discussions on this topic.
Baltic (France) and Traska (USA) are not listed. Don’t you see them as a watch brand? Because there are some brands like Lorier, Meraud, Yema, Sinn, Monta listed. Not all the same quality and value of course but as a micro-brands they are alike.
Great information
Thank You
What about Adriatica? Thnks
Pointless list. Why not just make these 4-5 stars together and 1-2 stars together. Trinity only at 4 stars while the others at 5 is just confusing. Finishing is just the same as the trinity, they’re only limited but that doesn’t mean they’re better.
Alpina, Ball, Edox, Epos, Fortis, Hamilton, Oris, Rado, Raymond Weil, Revue Thommen etc are all “pseudo” on par with each other. I say pseudo because there really is no objective claims one are better than the other. From watch enthusiast’s perspective they are all on par with each other so why are they spread out through the list? Some of these brands have top models on Rolex/Omega/GS territory already based on price. Nonetheless good job compiling a lot of brands.
Breska, Your comment is appreciated. Regarding the 4 to 5 point, I agree with the fact that 5 is not necessarily “better” homologically speaking but those watches sure are more expensive. The watches that those brands make are at risk of reselling at much lower costs. You see that’s the aura and delineation that they bring. It’s being on the edge, spending extra money for exclusivity, almost like throw-away money rich. For example take a $1.5 Million Jacob & Co watch – while the movement is exquisite, yes it has diamonds galore, but the whole thing is like an ultra fashion statement for those who want to stand out in the crowd. On the 4 Star side the classic example is Patek Philippe – the best watch brand period. It’s a very safe buy, the most logical, elegant, best in lots of categories except one – that over-the-top craziness that 5 Star Ultra has.
As for the 1-2 Star Categories, fundamentally there is not a big difference I agree. But there is a delineation. The 1 Star brands will typically sport Sapphire Crystals and some sort of entry level ETA/Sellita automatic movement. It’s what gets them just beyond the $500 Entry Luxury threshold. The classic example is there Tissot. Yet a Tissot is a step lower than a Tag Heuer which is ranked at 2 Stars. The quality of the Tags is just a bit better. And it is hard to buy a Tag below $1,500. While under the hood both may have ETA movements that are arguably very similar if not the same, the Tag heritage, case quality and price are just a bit higher than a Tissot.
While a Tag is in my opinion better than a Tissot, it’s nowhere near the quality of a 3 Star Classic Luxury Rolex. So if you think of it in those examples, Timex (0), Tissot (1), Tag Heuer (2), Rolex (3), Patek Philippe (4) and Jacob & Co. (5) hopefully you will see the 5 ranking tiers.
Thanks again for commenting.
I see. I’ve read your new blog about best entry level. You’re choices were Mido, Tag and Oris and Mido won. Mido in your list is 1 star while the other 2 stars and yet Mido is better for you. While I’m aware some brands like seiko have cheap entry levels while also having high level watches, it’s still kind of confusing to have them not under the same category. (TAG, Oris and Mido)
Regards
Breska, the Watch Rankings categories are based on Luxury levels not value. While there is generally a correlation with quality and luxury there are many outliers meaning that some brands charge much more than others at the same or even higher watch quality.
There are many reasons for this discrepancy. For example Oris and Tag Heuer have higher advertising budgets and somebody has to pay for that (i.e. the consumer). This article is a bit of a David vs Goliath. It’s also educational to help the site visitors know what to look for.
In the end while the Mido is a better value, in a social setting the Mido is likely to be the least recognizable.
Why carlo ferrara is only an entry levels with that prices😅
What about Orient Star and Royal Orient?
Reservoir watches is not listed. Please add.
Parisian company, Swiss manufacture.
How about Ogival. This is also a Swiss Made watch, Can you please ranh it ?
Added Ogival (Taiwan)(origins: Switzerland) to the 1 star Entry Luxury Watches Other Countries category $500 – $1,500
I don’t see frank vila of Spain Arnold Schwarzenegger made them semi famous and they are/were produced in very limited numbers
Thank you Maher
Franc Vila is already listed in the 4 Star High-End Luxury Watches (Swiss) $10,000 – $40,000. Use CTR+F keyboard shortcut to search the page or the search component at the top.