The Rankings

The following list contains 676 watch brands ranked in a pecking order hierarchy from Entry level to Ultra Luxury based on their typical price point, quality and exclusivity delineating between Swiss and non-Swiss brands:

CategoryLuxury StarsTypical Price Point
Ultra Luxury Watches5 Stars>$40,000
High-End Luxury Watches4 Stars$10,000 - $40,000
Luxury Watches$5,000 - $10,000
Basic Luxury Watches$1,500 - $5,000
Entry Luxury Watches1 Star$500-$1,500
Watches< $500 

 New Quick Search:

See our FAQs on why certain watch brands are placed in a particular category.  If a watch brand does not have a hyperlink it is because the brand is not in business anymore.  In addition, watch brands that stand out within their respective category are decorated by the red heart symbol: watch-rankings.com-favorite

Last updated December 27, 2020 - view the change log here and if the watch brand you're looking for is not ranked then check the rankings in progress here.

Ultra Luxury Watches Attributes:

  • > $40,000
  • Superb Heritage/Pedigree
  • Exclusivity (Limited Quantities)
  • May not have the best resale value
  • Small niche boutiques (Independents)
  • Impeccable Handmade Craftsmanship
  • Brand recognition in horology circles
  • Complex Automatic In-House Movements
  • Precious Metals and Stones
  • Sapphire Crystal

High-End Luxury Watches Attributes

  •  $10,000 - $40,000
  • Superb Heritage/Pedigree
  • High resale values
  • High Quantities (on most pieces)
  • May have famous very expensive rare pieces
  • Brand recognition by greater public
  • Complex Quality Automatic Movements, most In-House
  • Impeccable Craftsmanship, often Handmade
  • Precious Metals and Stones
  • Sapphire Crystal




Luxury Watches (Swiss) 3 Stars

Luxury Watches (Other countries) 3 Stars

Luxury Watches Attributes

  • $5,000 - $10,000
  • Respected Heritage/Pedigree
  • High resale values
  • Mass Production, some rare pieces
  • Quality Automatic Movements, some In-House
  • Great Craftsmanship
  • Some Precious Metals and Stones
  • Sapphire Crystal

Basic Luxury Watches (Swiss) 2 Stars

Basic Luxury Watches (Other countries) 2 Stars



Entry Luxury Watches (Swiss) 1 Star

Entry Luxury Watches (Other countries) 1 Star





 Watches (Swiss) 0 Stars

Watches (Other countries) 0 Stars

Watches Attributes

  • < $500
  • Fashion / Sports Brands
  • Mass Production
  • Quartz or Automatic Movements made in Asia
  • Average Industrial Craftsmanship Quality
  • Usually have Mineral Crystal
  • Usually not worth servicing except for battery

 

New: View the ranking list change log here.

Why is your watch brand not here?  First check if the ranking analysis for the watch you're looking for is currently in progress here.  If it's not there, well, we may have missed it.  Tell us in the comments where it should be ranked at on the list.  OS




486 thoughts on “The Rankings

  1. Polo Palacio says:

    I don’t know why SEIKO is in the no star category! Yes, SEIKO has many watches that are Mineral Crystal and maybe low quality materials, but they are extraordinary well made. Iam not saying that Seiko is in the Ranks and class of his bigger brother Grand Seiko but for my kind point of view and humble opinion I think Seiko is in the One star Category. Just like you said, Watch Rankings categories are based on Luxury levels not value. Seiko Brands like Seiko 5 maybe are lacking some quality but almost all of Seiko Fives are Automatic with many variety to choose from. But what about Seiko Premier, Seiko Astron, Seiko Presage and Seiko Prospex? All of those seiko brands in my opinion are at the same level of Luxury, quality and value of most of the Entry Luxury Watches. Yes, Asia is not the best place to find a good quality movement, except JAPAN and Seiko is one of the most traditional and most well known brands in all world and has allot of watches that are in the $500 to $1,500 prices so I really don’t get it. In fact, even Orient is own by Seiko and Seiko is much bigger than Orient. I think Seiko deserves more respect. Thanks cheers

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