The Rankings

The following list contains 689 watch brands ranked in a pecking order hierarchy from Entry level to Ultra Luxury based on their typical price point, quality and exclusivity delineating between Swiss and non-Swiss brands:

CategoryLuxury StarsTypical Price Point
Ultra Luxury Watches5 Stars>$40,000
High-End Luxury Watches4 Stars$10,000 - $40,000
Luxury Watches$5,000 - $10,000
Basic Luxury Watches$1,500 - $5,000
Entry Luxury Watches1 Star$500-$1,500
Watches< $500 

 Quick Search:

See our FAQs on why certain watch brands are placed in a particular category.  If a watch brand does not have a hyperlink it is because the brand is not in business anymore.  In addition, watch brands that stand out within their respective category are decorated by the red heart symbol: watch-rankings.com-favorite

Last updated June 2nd, 2022 - view the change log here and if the watch brand you're looking for is not ranked then check the rankings in progress here.

Ultra Luxury Watches Attributes:

  • > $40,000
  • Superb Heritage/Pedigree
  • Exclusivity (Limited Quantities)
  • May not have the best resale value
  • Small niche boutiques (Independents)
  • Impeccable Handmade Craftsmanship
  • Brand recognition in horology circles
  • Complex Automatic In-House Movements
  • Precious Metals and Stones
  • Sapphire Crystal

High-End Luxury Watches Attributes

  •  $10,000 - $40,000
  • Superb Heritage/Pedigree
  • High resale values
  • High Quantities (on most pieces)
  • May have famous very expensive rare pieces
  • Brand recognition by greater public
  • Complex Quality Automatic Movements, most In-House
  • Impeccable Craftsmanship, often Handmade
  • Precious Metals and Stones
  • Sapphire Crystal




Luxury Watches (Swiss) 3 Stars

 

Luxury Watches (Other countries) 3 Stars

Luxury Watches Attributes

  • $5,000 - $10,000
  • Respected Heritage/Pedigree
  • High resale values
  • Mass Production, some rare pieces
  • Quality Automatic Movements, some In-House
  • Great Craftsmanship
  • Some Precious Metals and Stones
  • Sapphire Crystal

Basic Luxury Watches (Swiss) 2 Stars

Basic Luxury Watches (Other countries) 2 Stars



Entry Luxury Watches (Swiss) 1 Star

Entry Luxury Watches (Other countries) 1 Star





 Watches (Swiss) 0 Stars

Watches (Other countries) 0 Stars

Watches Attributes

  • < $500
  • Fashion / Sports Brands
  • Mass Production
  • Quartz or Automatic Movements made in Asia
  • Average Industrial Craftsmanship Quality
  • Usually have Mineral Crystal
  • Usually not worth servicing except for battery

 

New: View the ranking list change log here.

Why is your watch brand not here?  First check if the ranking analysis for the watch you're looking for is currently in progress here.  If it's not there, well, we may have missed it.  Tell us in the comments where it should be ranked at on the list.  OS




577 thoughts on “The Rankings

  1. Utkarsh Srivastava says:

    How’s Tommy Hilfiger watches (Manufactured and distributed by Titan in India), is it worth buying watches from this brand or should I go for other brands. I’m 16 and I’m looking for a watch under 200$.
    Please recommend me some other watch brands which worth buying

  2. Utkarsh Srivastava says:

    How’s Tommy Hilfiger watches (Manufactured and distributed by Titan in India), is it worth buying watches from this brand or should I go for other brands. I’m 16 and I’m looking for a watch under 200$.
    Please recommend me some other watch brands which worth buying.

    • GHaz says:

      Hi there! Cornavin is a quite old and good brand, so my opinion is that the brand can be added to the class “Entry Luxury Brands” between 500 and 1500 $

  3. JC says:

    Hi there! I believe the owner of Girard-Perregaux and Ulysse Nardin should be updated to Sowind Group which now is completely independent from Kering. Kering doesn’t own any part of it. It also needs to update the contry to Switzerland from France. Let me know what you think. Thanks!

    • Admin says:

      Added Kienzle (Germany)(Zeit-Bar) to the Watches Other Countries category <$500 Added Lanco (Langendorf Watch Company SA) to the 1 star Entry Luxury Watches category $500 - $1,500

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