The Rankings

The following list contains 689 watch brands ranked in a pecking order hierarchy from Entry level to Ultra Luxury based on their typical price point, quality and exclusivity delineating between Swiss and non-Swiss brands:

CategoryLuxury StarsTypical Price Point
Ultra Luxury Watches5 Stars>$40,000
High-End Luxury Watches4 Stars$10,000 - $40,000
Luxury Watches$5,000 - $10,000
Basic Luxury Watches$1,500 - $5,000
Entry Luxury Watches1 Star$500-$1,500
Watches< $500 

 Quick Search:

See our FAQs on why certain watch brands are placed in a particular category.  If a watch brand does not have a hyperlink it is because the brand is not in business anymore.  In addition, watch brands that stand out within their respective category are decorated by the red heart symbol:

Last updated February 26, 2024 - view the change log here and if the watch brand you're looking for is not ranked then check the rankings in progress here.

Ultra Luxury Watches Attributes:

  • > $40,000
  • Superb Heritage/Pedigree
  • Exclusivity (Limited Quantities)
  • May not have the best resale value
  • Small niche boutiques (Independents)
  • Impeccable Handmade Craftsmanship
  • Brand recognition in horology circles
  • Complex Automatic In-House Movements
  • Precious Metals and Stones
  • Sapphire Crystal

High-End Luxury Watches Attributes

  •  $10,000 - $40,000
  • Superb Heritage/Pedigree
  • High resale values
  • High Quantities (on most pieces)
  • May have famous very expensive rare pieces
  • Brand recognition by greater public
  • Complex Quality Automatic Movements, most In-House
  • Impeccable Craftsmanship, often Handmade
  • Precious Metals and Stones
  • Sapphire Crystal

Luxury Watches (Swiss) 3 Stars


Luxury Watches (Other countries) 3 Stars

Luxury Watches Attributes

  • $5,000 - $10,000
  • Respected Heritage/Pedigree
  • High resale values
  • Mass Production, some rare pieces
  • Quality Automatic Movements, some In-House
  • Great Craftsmanship
  • Some Precious Metals and Stones
  • Sapphire Crystal

Basic Luxury Watches (Swiss) 2 Stars

Basic Luxury Watches (Other countries) 2 Stars

Entry Luxury Watches (Swiss) 1 Star

Entry Luxury Watches (Other countries) 1 Star

 Watches (Swiss) 0 Stars

Watches (Other countries) 0 Stars

Watches Attributes

  • < $500
  • Fashion / Sports Brands
  • Mass Production
  • Quartz or Automatic Movements made in Asia
  • Average Industrial Craftsmanship Quality
  • Usually have Mineral Crystal
  • Usually not worth servicing except for battery


New: View the ranking list change log here.

Why is your watch brand not here?  First check if the ranking analysis for the watch you're looking for is currently in progress here.  If it's not there, well, we may have missed it.  Tell us in the comments where it should be ranked at on the list.  OS

642 thoughts on “The Rankings

  1. JC says:

    Hi there! JC here again. I see you put Grieb & Benzinger at 5-star and Jochen Benzinger at 4-star. Where would you put Jaeger & Benzinger at? Thanks!

    • Admin says:

      Hi JC, Jaeger & Benzinger is at the Basic Luxury Watches $1,500 – $5,000.  Prime example of another ETA movement watch maker that polishes the movement up a bit.  Thanks

    • Admin says:

      Norqain falls in the Basic Luxury Watches $1,500 – $5,000.  But it is noteworthy that this seems like a nice watch brand.  Most new brands will just use an ETA movement but in the example of the  NEVEREST GLACIER 40MM Norqauin has gone with the caliber NN20/1 which is made by Tudor and manufactured by Kenissi.  With sapphire glass on top and bottom this is a pretty nice watch.  Seems like a very nice brand.

  2. Nev says:

    The grouping is only by price really, so some really bad brands are in the same group as some really excellent brands. Not sure what the point of this list is?

    • Admin says:

      It’s an attempt to add some order to the brands out there. There are indeed some brands that are better than others in the same group. If you can see that then the list already helped you frame an opinion, that’s one of the goals of the website.

  3. WatchGuy says:

    So many months have passed and still no update. I’ve got a few brands to suggest. I think they will fit the 3 star category which I think is neglected due to the number of brands there.

  4. Antony Cooke says:

    The brand Constantin Weisz deserves some recognition—if not for their cheap China-made low-end flashy products, but those examples at the top of their catalog (and apparently largely made in Germany), some of which are superb and quality, design, functions and finish, especial a few of the very small limited editions.

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  6. Thoms says:

    Credor same group as Grand Seiko?? It’s almost like putting Seiko in the same group as Grand Seiko. That’s the hierarchy: Credor> Grand Seiko >> Seiko.
    Credor should not be in the same group as GS.

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