The Rankings

The following list contains 689 watch brands ranked in a pecking order hierarchy from Entry level to Ultra Luxury based on their typical price point, quality and exclusivity delineating between Swiss and non-Swiss brands:

CategoryLuxury StarsTypical Price Point
Ultra Luxury Watches5 Stars>$40,000
High-End Luxury Watches4 Stars$10,000 - $40,000
Luxury Watches$5,000 - $10,000
Basic Luxury Watches$1,500 - $5,000
Entry Luxury Watches1 Star$500-$1,500
Watches< $500 

 Quick Search:

See our FAQs on why certain watch brands are placed in a particular category.  If a watch brand does not have a hyperlink it is because the brand is not in business anymore.  In addition, watch brands that stand out within their respective category are decorated by the red heart symbol:

Last updated February 26, 2024 - view the change log here and if the watch brand you're looking for is not ranked then check the rankings in progress here.

Ultra Luxury Watches Attributes:

  • > $40,000
  • Superb Heritage/Pedigree
  • Exclusivity (Limited Quantities)
  • May not have the best resale value
  • Small niche boutiques (Independents)
  • Impeccable Handmade Craftsmanship
  • Brand recognition in horology circles
  • Complex Automatic In-House Movements
  • Precious Metals and Stones
  • Sapphire Crystal

High-End Luxury Watches Attributes

  •  $10,000 - $40,000
  • Superb Heritage/Pedigree
  • High resale values
  • High Quantities (on most pieces)
  • May have famous very expensive rare pieces
  • Brand recognition by greater public
  • Complex Quality Automatic Movements, most In-House
  • Impeccable Craftsmanship, often Handmade
  • Precious Metals and Stones
  • Sapphire Crystal

Luxury Watches (Swiss) 3 Stars


Luxury Watches (Other countries) 3 Stars

Luxury Watches Attributes

  • $5,000 - $10,000
  • Respected Heritage/Pedigree
  • High resale values
  • Mass Production, some rare pieces
  • Quality Automatic Movements, some In-House
  • Great Craftsmanship
  • Some Precious Metals and Stones
  • Sapphire Crystal

Basic Luxury Watches (Swiss) 2 Stars

Basic Luxury Watches (Other countries) 2 Stars

Entry Luxury Watches (Swiss) 1 Star

Entry Luxury Watches (Other countries) 1 Star

 Watches (Swiss) 0 Stars

Watches (Other countries) 0 Stars

Watches Attributes

  • < $500
  • Fashion / Sports Brands
  • Mass Production
  • Quartz or Automatic Movements made in Asia
  • Average Industrial Craftsmanship Quality
  • Usually have Mineral Crystal
  • Usually not worth servicing except for battery


New: View the ranking list change log here.

Why is your watch brand not here?  First check if the ranking analysis for the watch you're looking for is currently in progress here.  If it's not there, well, we may have missed it.  Tell us in the comments where it should be ranked at on the list.  OS

656 thoughts on “The Rankings

  1. Günstige Fußballtrikots says:

    Newcastle-Trainer Eddie Howe begrüßte einen „Günstige Fußballtrikots großen Moment“ in der Saison seiner Mannschaft, nachdem sie sich am Dienstag im FA Cup im Elfmeterschießen gegen Championship Blackburn durchgesetzt hatten.Martin Dubravka parierte zwei Strafstöße, als die Magpies sich im Elfmeterschießen mit 4:3 durchsetzten, nachdem das Spiel nach Verlängerung 1:1 geendet hatte.

  2. shanovna says:

    Онлайн-журнал обов’язково стане повсякденним супутником і, можливо, певною мірою подругою для кожної жінки. Адже у нас кожна справжня леді знайде для себе щось до душі, будь ви відчайдушна домогосподарка, гламурна красуня або сувора бізнес-вумен.

  3. Davit Jack says:

    You have made some good points here. I looked on the internet for the issue as well as found most people will certainly company with your website. Store For all of your Superhero Outfits, tom cruise oblivion suit Celerity Jackets, And Leather Jackets! online. Waste no time any further browsing and check out the vast varieties of superhero jackets, celebrity jackets, and many many more, visit and order now and be the fashion diva of your circle.

  4. Davit Jack says:

    Starsky & Hutch is a beloved 2004 buddy cop film that follows two detectives as they investigate a drug trafficking operation in Bay City, California. The film is a comedy that’s chock-full of memorable scenes, iconic 70s style starsky hutch apparel witty dialogue, and a whole lot of style. The costumes in the movie are an important part of its charm, and in this blog, we’ll give you a guide on how to dress like the iconic characters from the film.

Leave a Reply

Your email address will not be published. Required fields are marked *